The objective of this project was to bring TONI&GUY's Futurewise campaign imagery to life through motion, creating a futuristic visual experience that reflected the collection's name and creative direction.
This remains one of my favourite projects, as it gave me the opportunity to push my Adobe After Effects skills in a highly creative environment. I designed a stylised 3D space using shape layers and looping animations, placing the campaign headshots within the environment before guiding the viewer through the scene using dynamic camera movements, including push-ins and corkscrew transitions.
To reinforce the concept of bringing still photography to life, I also filmed each model in a studio alongside the campaign photoshoot. These subtle moving elements were seamlessly integrated into the animated environment, adding depth and energy while maintaining the campaign's clean, futuristic aesthetic.
