The objective of this project was to create a series of simple short step-by-step videos for Amazon to promote Toni&Guy's consumer range of haircare appliances.
All eight videos were shot in a day using the ARRI Alexa Mini for ProRes 4k resolution. The project was commissioned by Helen of Troy for marketing in-store and e-commerce and I worked closely with them during the planning and production of the how-to videos.
