The objective of this campaign was to showcase the latest hairstyles, haircare products and fashion trends through a bold, high-energy promotional film inspired by 1980s hip-hop culture and retro computer graphics.
Filmed at Holborn Studios in London, I captured the campaign using an ARRI Alexa Mini before leading the edit and post-production. Drawing inspiration from The Matrix, I created stylised motion graphics that gave the film a playful, tongue-in-cheek aesthetic while complementing the campaign's futuristic creative direction. The result was a visually distinctive brand film that combined fashion, motion design and cinematic storytelling to bring the Label.m collection to life.
