The objective of this video was to promote the campaign's latest hairstyle, haircare products & fashion trends using 80s themed hip-hop, robotic computer simulation styled motion graphics and Label.m models.
I filmed the footage at Holborn Studios in London using the ARRI Alexa Mini which allowed me to capture industry standard ProRes 4K footage on a compact cinema camera.
I loved the process with this video of creating The Matrix inspired computerised motion graphics that gave the promo a tongue in cheek feel.
